Let's have a look at five common techniques of influence that you'll have come across either explicitly or implicitly:
今天我們來看看或直接、或間接影響他人決定的5種小技巧吧：
1. Liking: It's much easier to influence someone who likes you.
1. 讓人家喜歡你：要影響一個喜歡你的人的決定比影響一個不喜歡你的人要容易多了。
2. Social proof: People like to follow one another, so influencers imply the herd is moving the same way.
2. 社交認同：大家比較喜歡隨大流，所以你可以暗示對方別人都是這麼做的。
3. Consistency: Most people prefer to keep their word. If people make a commitment, particularly if it's out loud or in writing, they are much more likely to keep it. Influencers should try to gain verbal or written commitments.
3. 言行一致：大部分人都想要成為一個說到做到的人。如果他們做出了承諾，特別是大聲宣佈過或者將它寫下來過，他們則更會想要去兌現它。如果你想影響他人的決定，那麼你最好是拿到人家的口頭或是書面的承諾。
4. Authority: People are strongly influenced by experts. Successful influencers flaunttheir knowledge to establish their expertise.
4. 權威效應：普通人很容易受專家影響。一個成功的對他人有影響力的人會向他人展示自己的知識來營造他們這種權威效應。
5. Reciprocity: Give something to get something. When people feel indebted to you they are more likely to agree to what you want. This feeling could arise from something as simple as a compliment.
5. 互惠原則：要得到某些東西必須要有付出。當別人覺得欠了你一些什麼的時候，他們就會比較願意讓你如願。恭維就能夠達到這種效果。